Subscription statistics — a sourced compilation

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This page compiles published public research on subscription spending and subscription counts. Different studies measure with different methods, samples and definitions; the tables are therefore not merged, and each source appears under its own heading. Comparison is left to the reader. Except for the separately labelled pricestub archive count, the figures on this page are not pricestub's own measurements; their sources are stated.

Deloitte · Digital Media Trends 2026

Publisher: Deloitte · Publication: · Sample: 3,575 people aged 14 and over; fieldwork October–November 2025 · Scope: United States · Topic: video streaming (SVOD) subscriptions · Source: Deloitte

IndicatorValue
Monthly video-streaming spend of subscribing households69 USD
Average paid video-streaming services per household4
US households with a paid SVOD subscription90%
Subscribers with at least one ad-supported tier68% (2024: 46%)
Respondents saying “services keep raising prices”73%
Respondents who would cancel their favourite service after a monthly $5 increase61%
Respondents who cancelled an SVOD service in the past six months41%

Deloitte attributes the flat 69 USD household figure amid rising headline prices to a shift toward ad-supported tiers: their share rose from 46% in 2024 to 68%.

Previous publications

YearMonthly household spendSource
202669 USDDigital Media Trends 2026
202569 USDDigital Media Trends 2025
202461 USDDigital Media Trends 2024

United States price records →

BearingPoint · Submix-Studie 2026

Publisher: BearingPoint · Publication: · Sample: approximately 7,500 people · Scope: Germany, France, and United Kingdom · Topic: all digital subscriptions, not video alone · Source: Heise news report

MarketMonthly digital-subscription spend per household
Germany62 EUR (2025: 55 EUR)
France41 EUR (decreasing)
Additional indicator (Germany)Value
Households paying more than EUR 100 per month19% (previous year: 15%)

Germany price records →

VAUNET · Verband Privater Medien

Publisher: VAUNET · Verband Privater Medien · Publication: · Sample: market analysis; no survey sample stated · Scope: Germany · Topic: market totals, not per household · Source: VAUNET · Verband Privater Medien

YearVideo-streaming subscribersPay-TV subscriptionsSVOD revenue
202425.4 million15.2 million—
202525.9 million15.8 million3.0 billion EUR
2026 forecast26.7 million16.4 million3.2 billion EUR

This table measures market totals rather than per-household figures; it is not in the same unit as the tables above.

Germany price records →

pricestub · archive count

Publisher: pricestub · Publication: · Sample: 456 archive records · Scope: own archive · Topic: price increase and decrease counts · Source: Live archive feed

Archive snapshotResult
All records456 records: 249 increases, 8 decreases

The count covers every record in the pricestub archive on that date; initial (chain opening) and unchanged records are not counted as increases or decreases.

Compilation rule: only studies with an identified publisher and publication date, and a disclosed sample, are included. Different sources are not merged or averaged. When a source publishes a new edition, the previous value is retained and moved to the 'previous publications' row. Use the anonymous error report form for corrections. Report an error

Market not covered: Turkey — no comparable public study found; it will be added when one is published. The BearingPoint study covers Germany, France and the United Kingdom, but the report we cite gives the monthly household spend only for Germany and France, not for the United Kingdom.

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